Click Fraud Auditing articles and information

This article may be reprinted in its entirety only. ---------------------------------------

A partial solution to a growing problem...

Click Fraud happens when a Pay Per Click advertiser receives illegal clicks on their paid listings by a competitor or individual who has no desire to make use of their services and whose sole purpose is to cause frustration and harm.

The financial cost to the advertisers and providers of PPC Services is estimated to be in the millions.

Currently there is no way to find and prosecute the individuals doing this. Its too easy to get away with it. A Click Fraud perpetrator can easily go to an Internet Cafe or Library and start clicking away for hours without getting caught.

One way to resolve this problem is to use misspelled keywords in your ads and listings ...how are the crooks going to find your ads unless they go through every misspelling possible?

It is estimated that over 21% of all internet searches are entered as misspelled words or phrases anyway. And it is much cheaper to bid on keywords that are misspelled as they are not as popular as the keywords with the highest search rankings.

Two excellent programs which have come out recently, will generate a list of misspelled keywords, which can then be entered into the PPCs with inexpensive bids. These keywords will get you top spot on the results pages most of the time since they are rarely used.

You can access these Click Fraud solutions at the two urls located in the resource box below.

Although this is not a complete solution it goes a long way in helping to reduce it.

--------------------------------------- Bill Zolis http://gettingrichfast.com http://prosperityquest.com ---------------------------------------